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Share of U.S. consumers that plan to treat themselves 2021, by generation

Published by
D. Tighe,
Sep 27, 2022
As the end of the coronavirus (COVID-19) pandemic inches closer in 2021, many consumers in the United States planned to indulge themselves when shopping. Specifically, about 70 percent of U.S. millennials intended to spend extra on leisure products and services in order to treat themselves as of February 2021. Only about of a third of baby boomers planned to the same during the measured period.

Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by generation

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Source

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In cooperation with
McKinsey
Release date

May 2021

Region

United States

Survey time period

February 18 to 22, 2021

Number of respondents

2,076 respondents

Age group

18 years and older

Supplementary notes

The question was phrased by the source as follows: "With regard to products and services you will spend money on, do you plan to splurge/treat yourself in 2021?"
Figures may not sum to 100% due to rounding.

The source adds that "the Traditionalist/Silent Generation is not included due to a low sample size."

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