Music streaming spending increase due to the coronavirus U.S. 2020, by generation

According to two surveys held in March 2020, consumers of all ages were likely to spend more on music streaming services as a result of the coronavirus outbreak, with 18 percent of Millennials saying that they believed they would do so, compared to five percent of Boomers. Between the two surveys, the WHO declared COVID-19 to be a pandemic as more and more cases were reported around the globe, and as more individuals practise social distancing and self-isolate, online media sources will likely increase in appeal to those looking to occupy themselves whilst they stay at home.

Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation

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Sources

Release date

March 2020

Region

United States

Survey time period

March 6 to 9, 2020 and March 13 to 16, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

among respondents who said they would spend more

Method of interview

Online survey

Supplementary notes

Question:Do you expect to spend more or less on the following because of the coronavirus, or is there no change? Music streaming services

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Statistics on "Coronavirus: impact on media consumption in the U.S."

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