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Subscribing to SVoD services due to the coronavirus U.S. 2020, by generation

According to a survey held in March 2020, Millennials in the United States were more likely to sign up to movie or television streaming services as a result of the coronavirus outbreak than respondents in other age groups, with 30 percent saying they were much more or somewhat more likely to do so, compared to just 15 percent of Boomers. The coronavirus is already negatively impacting industries around the globe, but if the Gen Z, Millennial, and Gen X adults who participated in this survey do in fact sign up to new services, those companies may benefit.

Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation

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Release date

March 2020


United States

Survey time period

March 5 to 7, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

among respondents who were much more or somewhat more likely to subscribe

Method of interview

Online survey

Supplementary notes

Question: Are you more or less likely to do the following because of the coronavirus outbreak? Subscribe to a new TV or movie streaming service

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Statistics on "Coronavirus: impact on online usage in the U.S."

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