SVoD spending increase due to the coronavirus U.S. 2020, by generation

According to two surveys held in March 2020, consumers of all ages were likely to spend more on movie or television streaming services as a result of the coronavirus outbreak, particularly Millennials, 26 percent of whom said in mid-March that they would do so. This figure is up by 12 percent from the results gathered in a similar survey which asked consumers the same question earlier in the month. It is worth noting that the WHO's announcement on March 11, 2020 declaring the coronavirus a pandemic occurred between these two surveys, and as more and more individuals choose to self-isolate and media events have been canceled, SVoD consumption and spending could increase further as consumers turn to platforms which allow them to enjoy entertainment from their own homes.