Estimated U.S. social media usage increase due to coronavirus home isolation 2020

During a March 2020 survey of social media users in the United States, 43.1 percent of respondents stated that if confined to their homes during the coronavirus, they would use Instagram more during that period. YouTube and Facebook were also popular social platforms that users were estimating to increase their usage during physical distancing at home. Many counties and cities in the United States have called upon residents to stay at home during the global coronavirus pandemic and subsequently, internet users turn to digital video and video-on-demand platforms to keep them entertained.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Share of social media users in the United States who believe they will use select social media more if confined at home due to the coronavirus as of March 2020

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Source

Release date

March 2020

Region

United States

Survey time period

March 12, 2020

Number of respondents

425 respondents

Special properties

regular social media users

Method of interview

Online survey

Supplementary notes

Original question: If confined to your home due to the Coronavirus, which social media platforms do you believe you will use more or less during that period? YOUTUBE

70 percent of respondents were female, 30 percent were male

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Statistics on "Coronavirus: impact on online usage in the U.S."

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