YouTube, Netflix and Instagram dominate
In an ongoing survey between 2015 and 2020 it was reported that the most popular video platforms among teens in the U.S. were Netflix and YouTube, and the pandemic has done little to shift that. Cable TV viewership continued to decline throughout 2020, while Hulu rose in popularity during this time. Meanwhile, despite a slight drop in viewership Netflix and YouTube retained their positions as the top two video services after the onset of the pandemic. YouTube and Instagram were also named the most popular social media channels among teens and young adults, as of the third quarter of 2020. Due to their booming popularity, it is no wonder that advertisers have been increasingly targeting these networks, with social media add spend having been on the rise each year since 2017. The biggest growth surge has come from mobile advertising, while spend on desktop advertising has remained nearly the same.
Texting and phone calls most preferred during lockdown
As most of the world entered lockdown during the peak of the Coronavirus pandemic in April 2020, teens in the U.S. were asked which technologies they had used to virtually connect with friends and family during this time. 'Texting' was the most preferred method, named by over 80 percent followed by phone calls. Meanwhile, video chat and social media came in third.