Leading health & beauty brands' household penetration rate in Germany 2017

This statistic presents the household penetration rate of leading health and beauty brands in Germany in 2017. That year, Nivea was the health and beauty brand with the highest penetration rate in Germany, with 62 percent of households buying the brand. Fa and Dove ranked in second and third place, with penetration rates of 28.9 percent and 28.8 percent, respectively.

Household penetration rate* of leading health and beauty brands in Germany in 2017

Household penetration rate*
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

May 2018

Region

Germany

Survey time period

2017

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cosmetics market in Europe"

Further Content: You might find this interesting as well

Statistics

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.