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Most chosen health & beauty brands in the Poland 2021, by consumer reach points

Leading 20 health and beauty brands ranked by consumer reach points* in Poland in 2021

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Source

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Release date

October 2022

Region

Poland

Survey time period

2021

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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