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Most chosen health & beauty brands in the Poland 2019, by consumer reach points

In 2019, Nivea was the leading brand for health and beauty in Poland, with approximately 47 million consumer reach points. Colgate and Bella Tzmo ranked in second and third place, with 30 million and 26 million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points* in Poland in 2019

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Source

Release date

October 2020

Region

Poland

Survey time period

2019

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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Statistics on "Cosmetics market in Poland"

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