Most popular beauty and health products purchased Indonesia 2023 by gender

Published by Hanadian Nurhayati-Wolff, Aug 1, 2024
According to a 2023 survey conducted in Indonesia, approximately 41.74 percent of male respondents stated they usually bought facewash, while 24.93 percent of female respondents claimed to do so. On the other hand, among female consumers, facial cream emerged as the most favored beauty and health product, with 34.91 percent of female respondents stating that they had bought it.

Most popular beauty and health products among consumers in Indonesia as of January 2023, by gender

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Release date

April 2023

Region

Indonesia

Survey time period

January 2023

Number of respondents

1,434 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What beauty, care, and health product do you usually buy among the list below?"

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