Most popular luxury brands in the UK based on Buzz scores December 2021

Published by
Tugba Sabanoglu,
Mar 1, 2023
According to the results of a survey conducted with UK shoppers in late December 2021/early January 2022, Selfridges was the leading luxury brand, receiving the highest positive and overall Buzz score in the United Kingdom. The company, which had a 36 percent of positive Buzz score, and an overall score of 15 percent, was followed by Harvey Nichols and Harrods. Matchesfashion.com and Net-a-Porter were the only brands in the ranking that had a negative overall Buzz score.

Leading luxury brands in the United Kingdom (UK) as of December 2021, based on Buzz score

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Release date

January 2022

Region

United Kingdom

Survey time period

December 2021

Number of respondents

2,000*

Age group

18 years and older

Supplementary notes

* The age and gender breakdown of the sample was given as follows:
49% of respondents were male, 51% female.
18-24 year olds: 11%;
25-34 year olds: 19%;
35-44 year-olds: 17%;
45-54 year-olds: 17%;
55-64 year-olds: 13%,
65+: 23%.

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