Key occasions for purchasing luxury brands in Russia 2018, by generation
This statistic shows the results of a 2018 survey, in which luxury buyers in Russia were asked when they are usually open to consider purchasing luxury brands. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 76 percent of Millennials and 74 percent of the Generation X are more likely to purchase luxury items during the end-of-season sales.
