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Key occasions for purchasing luxury brands in Russia 2018, by generation

This statistic shows the results of a 2018 survey, in which luxury buyers in Russia were asked when they are usually open to consider purchasing luxury brands. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 76 percent of Millennials and 74 percent of the Generation X are more likely to purchase luxury items during the end-of-season sales.

When are you usually open to consider purchasing luxury brands?

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Sources

Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

approx. 1000**

Age group

up to 50 years*

Special properties

luxury buyers on Farfetch.ru

Method of interview

Online survey

Supplementary notes

* The source defines Millennials as up to 30 years and Generation X as 30 to 50 years.

** The source notes that the results shown here are from respondents who purchased only apparel and shoes or only bags and accessories. Those who purchased only jewelry and watches are excluded from analysis due to low number of responses.

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