This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked about the most important internet media channels for information about luxury for them. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 82 percent of both Millennials and the Generation X agreed that online store websites were the most important online channel for researching luxury items.
What are the most important internet media channels?
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McKinsey, & Condé Nast. (June 23, 2018). What are the most important internet media channels? [Graph]. In Statista. Retrieved January 22, 2022, from https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/
McKinsey, und Condé Nast. "What are the most important internet media channels?." Chart. June 23, 2018. Statista. Accessed January 22, 2022. https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/
McKinsey, Condé Nast. (2018). What are the most important internet media channels?. Statista. Statista Inc.. Accessed: January 22, 2022. https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/
McKinsey, and Condé Nast. "What Are The Most Important Internet Media Channels?." Statista, Statista Inc., 23 Jun 2018, https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/
McKinsey & Condé Nast, What are the most important internet media channels? Statista, https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/ (last visited January 22, 2022)
