Important online information sources for luxury buyers in Russia 2018, by generation
This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked about the most important internet media channels for information about luxury for them. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 82 percent of both Millennials and the Generation X agreed that online store websites were the most important online channel for researching luxury items.
