This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked about the most important internet media channels for information about luxury for them. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 82 percent of both Millennials and the Generation X agreed that online store websites were the most important online channel for researching luxury items.
What are the most important internet media channels?
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Statistics on Online personal luxury goods market
Overview
4
- Premium Statistic Value of the online personal luxury goods market worldwide 2004-2021
- Premium Statistic Value of the global personal luxury goods market in 2022, by format
- Premium Statistic Value share of the global personal luxury goods market in 2022, by sales channel
- Premium Statistic Online penetration of global personal luxury good sales 2017-2025
Marketplaces for luxury goods
6
- Premium Statistic GMV of Farfetch 2016-2021
- Premium Statistic Farfetch active customers Q1 2019-Q1 2021
- Premium Statistic Gross merchandise value (GMV) of The RealReal 2017-2019, by product assortment
- Premium Statistic The RealReal quarterly revenue Q1 2019 to Q3 2020
- Premium Statistic MyTheresa quarterly net sales worldwide December 2019-September 2022
- Premium Statistic MyTheresa: number of active customers quarterly 2019-2022
E-commerce sales of leading luxury brands
6
- Basic Statistic Richemont Group online distributors sales 2019-2022
- Basic Statistic Kering's e-commerce revenue share in total retail sales 2019-2021, by region
- Premium Statistic Polo Ralph Lauren's comparable e-commerce sales growth 2017-2022
- Basic Statistic Polo Ralph Lauren's comparable e-commerce sales growth 2022, by region
- Basic Statistic gucci.com: E-Commerce net sales from 2014 to 2022
- Basic Statistic Nordstrom retail sales share worldwide 2015-2021, by channel
Spotlight: China
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- Premium Statistic Leading luxury brands in China 2021, based on the Digital IQ index
- Premium Statistic Online sales as share of the luxury market sales in China 2015-2021
- Premium Statistic Share of consumers of Tmall luxury products 2020, by age group
- Premium Statistic Tmall's leading consumers for luxury products based on GMV in China 2020, by age
- Premium Statistic Major online luxury retail WeChat Mini Programs based on MAUs in China 2020
- Premium Statistic Leading shopping channels for purchasing luxury goods in China 2021
- Premium Statistic Share of luxury consumption in China 2018-2025, by sales channel
Luxury consumers
6
- Premium Statistic Shopping channel preference for luxury goods purchases in North America Q1 2022
- Premium Statistic Shopping channel preference for luxury goods purchases in Europe Q1 2022
- Premium Statistic Online luxury shopping in North America Q3 18 - Q3 22, by age
- Premium Statistic Online luxury shopping via computers and laptops in Europe by age group Q3 18 - Q3 21
- Premium Statistic Mobile users of online luxury shopping in the U.S. 2018-2021, by age
- Premium Statistic Mobile device usage for online luxury shopping in Europe by age group Q3 18 - Q3 21
Luxury brands online and on social media
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- Premium Statistic Fastest growing luxury retail websites in the U.S. 2020
- Premium Statistic Fastest growing luxury retailer apps in the U.S. 2020
- Premium Statistic Online visits market share of leading luxury brands in the U.S. 2020
- Premium Statistic Most visited online luxury brands worldwide, by number of visits
- Premium Statistic Instagram: number of followers of popular luxury brands 2020
- Basic Statistic Facebook: number of followers of popular luxury brands 2020
- Basic Statistic Twitter: number of followers of popular luxury brands 2020
Further related statistics
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- Important sources of information for luxury consumers in Russia 2018, by generation
- Important attributes of luxury brands for consumers in Russia 2018, by generation
- Influencing factors for choosing luxury brands in Russia 2018, by generation
- Key occasions for purchasing luxury brands in Russia 2018, by generation
- Key factors for decisions on luxury purchases in Russia 2018
- Advertising luxury by over 35 year old in GCC by social media platform 2016
- Advertising luxury by 27-34 year old in GCC by social media platform 2016
- Advertising luxury by 18-26 year old in GCC by social media platform 2016
- Discovering luxury by 18-26 year old in GCC by platform 2016
- Discovering luxury by over 35 year old in GCC by platform 2016
- Discovering luxury by 27-34 year old in GCC by platform 2016
- Luxury brand penetration rank in retail in GCC by city 2014
- Imported luxury brands market size in Japan 2012-2022
- Imported luxury brands retail value in Japan 2016 by item
- Imported luxury brands retail value share Japan 2016 by item
- Imported luxury clothing and fashion goods market size in Japan 2012-2022
- Imported non-apparel luxury goods market size in Japan 2012-2022
- Market share of major players in the luxury goods sector Australia 2017
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Statistics
- Important sources of information for luxury consumers in Russia 2018, by generation
- Important attributes of luxury brands for consumers in Russia 2018, by generation
- Influencing factors for choosing luxury brands in Russia 2018, by generation
- Key occasions for purchasing luxury brands in Russia 2018, by generation
- Key factors for decisions on luxury purchases in Russia 2018
- Advertising luxury by over 35 year old in GCC by social media platform 2016
- Advertising luxury by 27-34 year old in GCC by social media platform 2016
- Advertising luxury by 18-26 year old in GCC by social media platform 2016
- Discovering luxury by 18-26 year old in GCC by platform 2016
- Discovering luxury by over 35 year old in GCC by platform 2016
- Discovering luxury by 27-34 year old in GCC by platform 2016
- Luxury brand penetration rank in retail in GCC by city 2014
- Imported luxury brands market size in Japan 2012-2022
- Imported luxury brands retail value in Japan 2016 by item
- Imported luxury brands retail value share Japan 2016 by item
- Imported luxury clothing and fashion goods market size in Japan 2012-2022
- Imported non-apparel luxury goods market size in Japan 2012-2022
- Market share of major players in the luxury goods sector Australia 2017
McKinsey, & Condé Nast. (June 23, 2018). What are the most important internet media channels? [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/
McKinsey, und Condé Nast. "What are the most important internet media channels?." Chart. June 23, 2018. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/
McKinsey, Condé Nast. (2018). What are the most important internet media channels?. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/
McKinsey, and Condé Nast. "What Are The Most Important Internet Media Channels?." Statista, Statista Inc., 23 Jun 2018, https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/
McKinsey & Condé Nast, What are the most important internet media channels? Statista, https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/ (last visited February 05, 2023)
What are the most important internet media channels? [Graph], McKinsey, & Condé Nast, June 23, 2018. [Online]. Available: https://www.statista.com/statistics/912511/luxury-brand-online-information-sources-russia/