Bandai Namco's market share of candy with toys in Japan FY 2015-2021
In fiscal year 2021, Bandai Namco Holdings Inc. held a 45.3 percent share within the Japanese market for confectionery with toys.
Confectionery with toys commonly refers to candy containing collectible figures and cards inside the packaging. Bandai Namco distributes a variety of gum, candy, and wafer products containing figurines, stickers, and collectible cards inside the packaging.
