Japan: card game market size 2023

In fiscal year 2023, the card game market in Japan was valued at around 235 billion Japanese yen, reaching around double the size of the previous fiscal year. A major segment of Japanese card games is trading cards, which are also adapted into digital collectible card games. Traditional card games include karuta and varieties played with standard decks.

Value of the card game market in Japan from fiscal year 2016 to 2023 (in billion Japanese yen)

Characteristic	Market size in billion Japanese yen
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Release date

September 2023

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Region

Japan

Survey time period

fiscal years 2016 to 2023; the fiscal years ended March 31 of each stated year

Supplementary notes

Figures exclude new arcade-style game machines that allow digital uses of cards such as Data Carddass by Bandai Namco.

Data prior to fiscal year 2019 come from previous reports.
100 Japanese yen equal 0.66 U.S. dollars or 0.63 euros as of November 2023.
Values have been rounded.

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