Toys for adults market size in Japan 2018-2021

Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2021

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Release date

January 2023

Region

Japan

Survey time period

2018 to 2021; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Supplementary notes

'High targeted toys' indicate overall toys that target adults.
Targets were manufacturers, wholesalers, and retailers of toys and game contents.

Data prior to fiscal year 2021 come from previous reports.
100 Japanese yen equal 0.76 U.S. dollars or 0.71 euros as of January 2023.
Values have been rounded.

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