Japan: dolls market size 2022

In fiscal year 2022, the domestic shipment value of the dolls market in Japan was forecast to reach around 11 billion Japanese yen. Apart from traditionally crafted dolls, the Japanese market offers customizable dolls based on characters in pop culture like anime and video games, which are especially popular within the otaku subculture.

Domestic shipment value of dolls within the otaku market in Japan from fiscal year 2014 to 2021 with a forecast for 2022 (in billion Japanese yen)

Characteristic	Shipment value in billion Japanese yen
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Release date

October 2022

More information

Region

Japan

Survey time period

fiscal years 2014 to 2021; the Japanese fiscal year starts April 1 of each stated year and ends March 31 of the following year

Special properties

the market size is based on the domestic shipment value

Supplementary notes

*Forecast.
Research objects were organizations and providers of contents, products and services pertaining to otaku categories.

Data prior to 2018 come from previous reports.
100 Japanese yen equal 0.76 U.S. dollars or 0.71 euros as of January 2023.
Values have been rounded.

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