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Domestic shipment value of dolls within the otaku market in Japan from fiscal year 2014 to 2018
(in billion Japanese yen)
Dolls market size in Japan FY 2014-2018
In fiscal year 2018, the domestic shipment value of the dolls market in Japan was forecasted to reach around 11.4 billion Japanese yen, continuing the upward trend since fiscal 2015. Apart from traditionally crafted dolls, the Japanese market offers customizable dolls based on characters in pop culture like anime and video games, which are especially popular within the otaku subculture.
Domestic shipment value of dolls within the otaku market in Japan from fiscal year 2014 to 2018
(in billion Japanese yen)
Shipment value in billion Japanese yen
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Source

Release date

February 2019

Region

Japan

Survey time period

fiscal years 2014 to 2017; the Japanese fiscal year starts April 1 of each stated year and ends March 31 of the following year

Special properties

the market size is based on the domestic shipment value

Supplementary notes

*Forecast.
Research objects were organizations and providers of contents, products and services pertaining to otaku categories.

1 Japanese yen equals 0.0094 U.S. dollars or 0.0084 euros as of September 2019.
Values have been rounded.

Dolls market size in Japan FY 2014-2018
In fiscal year 2018, the domestic shipment value of the dolls market in Japan was forecasted to reach around 11.4 billion Japanese yen, continuing the upward trend since fiscal 2015. Apart from traditionally crafted dolls, the Japanese market offers customizable dolls based on characters in pop culture like anime and video games, which are especially popular within the otaku subculture.
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