Japan: plush toy market shipment value

In fiscal year 2021, the shipment value of soft and stuffed toys in Japan amounted to 12.7 billion Japanese yen, representing an increase by around 5.8 percent compared to the previous fiscal year. Stuffed toys in Japan commonly depict a wide range of animals, mascots, and characters from popular works.

Shipment value of the soft and stuffed toys market in Japan from fiscal year 2018 to 2021 (in billion Japanese yen)

Characteristic	Shipment value in billion Japanese yen
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Release date

January 2023

More information

Region

Japan

Survey time period

fiscal years 2018 to 2021; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

shipment value at manufacturers excluding exports

Method of interview

Face-to-face interview

Supplementary notes

Data prior to fiscal year 2021 come from previous reports.
100 Japanese yen equal 0.76 U.S. dollars or 0.71 euros as of January 2023.
Values have been rounded.

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