Toy figures market size in Japan FY 2014-2022

Published by C. Diep, Jan 10, 2023
In fiscal year 2022, the domestic shipment value of the toy action figures market in Japan was forecast to reach around 34 billion Japanese yen. Figures are popular collectibles especially within the Japanese otaku culture, boosting the distribution of figures through dedicated fan communities.

Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2021 with a forecast for 2022 (in billion Japanese yen)

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Release date

October 2022

Region

Japan

Survey time period

fiscal year 2014 to 2021; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on the domestic shipment value

Supplementary notes

*Forecast.

Targets were organizations and providers of contents, products, and services pertaining to otaku categories.

Data prior to FY 2018 come from previous reports.
100 Japanese yen equal 0.76 U.S. dollars or 0.71 euros as of January 2023.
Values have been rounded.

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