In fiscal year 2021, the domestic shipment value of the toy action figures market in Japan was forecasted to reach around 33 billion Japanese yen. Figures are popular collectibles especially within the Japanese otaku culture, boosting the distribution of figures through dedicated fan communities.
Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2020 with a forecast for 2021
(in billion Japanese yen)
fiscal year 2014 to 2020; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
market size is based on the domestic shipment value
Supplementary notes
*Forecast.
Targets were organizations and providers of contents, products, and services pertaining to otaku categories.
Data prior to FY 2017 come from previous reports.
1 Japanese yen equals 0.0088 U.S. dollars or 0.0076 euros as of November 2021.
Values have been rounded.
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Yano Research. (October 25, 2021). Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2020 with a forecast for 2021 (in billion Japanese yen) [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
Yano Research. "Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2020 with a forecast for 2021 (in billion Japanese yen)." Chart. October 25, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
Yano Research. (2021). Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2020 with a forecast for 2021 (in billion Japanese yen). Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
Yano Research. "Shipment Value of The Toy Action Figures Market in Japan from Fiscal Year 2014 to 2020 with a Forecast for 2021 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/695840/japan-toy-figures-market-size/
Yano Research, Shipment value of the toy action figures market in Japan from fiscal year 2014 to 2020 with a forecast for 2021 (in billion Japanese yen) Statista, https://www.statista.com/statistics/695840/japan-toy-figures-market-size/ (last visited August 15, 2022)
