Online search volume increase of content search for “how to” or “tutorial” in 2020

Published by M. Ridder, Dec 13, 2023
In summer 2020, the interest in the terms "how to" and "tutorial" seemed to be rising among online users of beauty and personal care pages on Facebook, YouTube, and Instagram. During the period from March to November 2020, the online search volume increased the most in November, reaching 223 percent.

Monthly online search volume increase of content search for “how to” or “tutorial” on beauty & personal care brand pages on Facebook, YouTube, and Instagram from March to November 2020

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Release date

February 2021

Region

Worldwide

Survey time period

March to November, 2020

Supplementary notes

The source adds the following information: "This report covers the beauty and personal luxury category, which is defined as the combination of four sub-categories of products: cosmetics, fragrances, skin care and hair care."

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