Number of active e-commerce shoppers on Singles Day China 2021, by e-commerce type

Published by
Xin Ou,
Mar 28, 2024
On November 11 of 2021, around 499 million people used online shopping apps during the Singles' Day sales in China, while 21.8 million people used community group-buying services on that day. Since 2020, the Singles' Day sales have morphed into a three-week-long sales event, starting from the end of October.

Number of daily active e-commerce users during Singles' Day sales in China on November 11, 2021, by type of e-commerce (in millions)

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Release date

November 2021

Region

China

Survey time period

November 11, 2021

Supplementary notes

Singles' Day sales in China happened between October 20 and November 11, 2021.
The first wave of pre-ordering started on October 20. The final payment began on November 1.
The second wave of pre-ordering started on November 4. The final payment began on November 11.

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