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Average customer acquisition costs in China Q1 2020, by e-commerce platform

As of the first quarter of 2020, Alibaba's average customer acquisition costs amounted to around 812 yuan, whereas social e-commerce platform Pinduoduo spent on average 170 yuan on acquisition of each customer. Pinduoduo had more than 480 million monthly average users that quarter.

Average customer acquisition costs in China as of 1st quarter 2020, by e-commerce platform

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Sources

Release date

May 2020

Region

China

Survey time period

Q1 2020

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2020).

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