Daily shopping time of live and non-live commerce users on Singles' Day China 2021

Published by
Xin Ou,
Feb 27, 2024
Live commerce played a crucial role during the Singles' Day sales in China in 2021. Live commerce users spent on average 33.9 minutes per day on Taobao during the Singles' Day sales, longer than consumers who don't watch any live streaming show.

Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes)

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Release date

November 2021

Region

China

Survey time period

October 20 to November 11, 2021

Supplementary notes

Figures refer to the number of daily active users on November 11, 2021.
Singles' Day sales, also known as Double 11 sales, is the largest online shopping festival in China.

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