Nearly all customers of all ages bought footwear in traditional retail stores in Russia in 2021. Online shopping for apparel was more common among shoppers of age from 16 to 29 years, with over 90 percent of them making such purchases through the internet.
Share of customers purchasing apparel in Russia 2021, by age group and type of store
Characteristic
Traditional stores
Online stores
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* The source specified that, according to VCIOM, the share of population using internet in Russia was 82% in 2020.
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 federal subjects, and at least 200 population centers.
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Deloitte. (November 24, 2021). Share of customers purchasing apparel in Russia 2021, by age group and type of store [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1278182/apparel-buyer-share-by-age-and-store-russia/
Deloitte. "Share of customers purchasing apparel in Russia 2021, by age group and type of store." Chart. November 24, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1278182/apparel-buyer-share-by-age-and-store-russia/
Deloitte. (2021). Share of customers purchasing apparel in Russia 2021, by age group and type of store. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1278182/apparel-buyer-share-by-age-and-store-russia/
Deloitte. "Share of Customers Purchasing Apparel in Russia 2021, by Age Group and Type of Store." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1278182/apparel-buyer-share-by-age-and-store-russia/
Deloitte, Share of customers purchasing apparel in Russia 2021, by age group and type of store Statista, https://www.statista.com/statistics/1278182/apparel-buyer-share-by-age-and-store-russia/ (last visited September 01, 2024)
Share of customers purchasing apparel in Russia 2021, by age group and type of store [Graph], Deloitte, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1278182/apparel-buyer-share-by-age-and-store-russia/