Apparel buyer share by age and store Russia 2021

Nearly all customers of all ages bought footwear in traditional retail stores in Russia in 2021. Online shopping for apparel was more common among shoppers of age from 16 to 29 years, with over 90 percent of them making such purchases through the internet.

Share of customers purchasing apparel in Russia 2021, by age group and type of store

Characteristic	Traditional stores	Online stores
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Release date

2021

More information

Region

Russia

Survey time period

2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users*

Method of interview

Online survey

Supplementary notes

* The source specified that, according to VCIOM, the share of population using internet in Russia was 82% in 2020.

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 federal subjects, and at least 200 population centers.

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