Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Ranking of fashion items' online stores in Russia 2019, by orders volume

As for 2018, Moscow-based Wildberries was the largest online retailer in Russia, which has been experiencing exponential growth since its foundation. In 2018, the e-store was the leading destination site for online shopping in the region and the market leader by the number of orders, as well as by online sales value. By 2019, the company reported for over 223 billion Russian rubles in revenues, marking 88 percent increment relative to the 2018 figures. Lamoda.ru ranked in the second place with over 8.7 billion online orders in 2018.

Market segmentation and trends

Apparel, footwear, and accessories were the most prominent segments of online retail by sales value in Russia and Europe during 2018. Fashion items were the most profitable business segment for Wildberries as well, which accounted for 67 percent of the company's total turnover in 2019. Gradually growing household spending on apparel and footwear across the country over the last years was one of the underlying drivers of such market dynamics. Thereof was also the key to the clothing retail industry recovery in Russia after a significant drop in 2016.  

E-payments

Despite the growing popularity of e-Wallet as a means of e-commerce payment in Russia, debit cards still prevailed by usage share for such purposes. As for popular online payment services in the country, Sberbank Online was the most preferred e-payment facility as per 83 percent of Russian online shoppers in 2019.

Leading online stores in Russia in 2019, by number of orders

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

In cooperation with
Data Insight (RU)
Release date

April 2020

Region

Russia

Survey time period

2019

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Apparel market in Russia"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.