Percentage increase of FMCG e-commerce users in Italy 2020-2021, by age group

Published by Daniela Coppola, Dec 15, 2021
Between 2020 and 2021, shopping online for fast-moving consumer goods (FMCG) has become increasingly popular in Italy. All age groups of respondents taking part in a survey over the considered period showed increased e-commerce penetration. As of 2021, the share of online shoppers aged 35 to 49 grew by 5.7 percent compared to the previous year.

Percentage growth of Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy in 2020 and 2021, by age group

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Sources

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Release date

September 2021

Region

Italy

Survey time period

2020 and 2021*

Special properties

Nielsen consumer panel

Supplementary notes

Moving Annual Total (MAT) over the previous 12 months of week 28 (July 21-28, 2021).
The source does not specify the number of respondents.

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Statistics on " Online shopping in Italy "

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Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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