GEM Partners in Japan in November 2023, 59 percent of the respondents used ad-supported video-on-demand (ADVOD) services. The penetration rate increased by almost 12 percentage points since 2016.
According to a survey conducted by Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2023
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GEM Partners. (December 8, 2023). Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1296102/japan-ad-supported-video-on-demand-participation-rate/
GEM Partners. "Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2023." Chart. December 8, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1296102/japan-ad-supported-video-on-demand-participation-rate/
GEM Partners. (2023). Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1296102/japan-ad-supported-video-on-demand-participation-rate/
GEM Partners. "Share of People Who Use Ad-supported Video-on-demand (Advod) Services in Japan from 2016 to 2023." Statista, Statista Inc., 8 Dec 2023, https://www.statista.com/statistics/1296102/japan-ad-supported-video-on-demand-participation-rate/
GEM Partners, Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2023 Statista, https://www.statista.com/statistics/1296102/japan-ad-supported-video-on-demand-participation-rate/ (last visited May 11, 2024)
Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2023 [Graph], GEM Partners, December 8, 2023. [Online]. Available: https://www.statista.com/statistics/1296102/japan-ad-supported-video-on-demand-participation-rate/