ADVOD services penetration rate Japan 2016-2022

Published by Statista Research Department, Dec 16, 2022
According to a survey conducted by GEM Partners in Japan in November 2022, 58.7 percent of the respondents used ad-supported video-on-demand (ADVOD) services. The penetration rate increased by more than 11 percent since 2016.

Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2022

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Release date

December 2022

Region

Japan

Survey time period

November 5 to 9, 2022

Number of respondents

19,634 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Figures for years prior to 2022 are based on earlier surveys.
Data prior to 2017 come from previous reporting.

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