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Spending on digital advertising in South Korea 2022, by advertising format

Published by Statista Research Department, Mar 9, 2023
In 2022, around 3.9 billion U.S. dollars were spent on search advertising in South Korea. This made it the most valuable format of digital advertising that year, ahead of video and banner advertising. A total of over 9.2 billion dollars was spent on digital advertising that year.

Annual spending on digital advertising in South Korea in 2022, by advertising format (in billion U.S. dollars)

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In cooperation with
DataReportal
Release date

February 2023

Region

South Korea

Survey time period

2022

Supplementary notes

Figures have been rounded.

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Statistics on " Advertising industry in South Korea "

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Statistics on Advertising industry in South Korea

Market overview

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Traditional media

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Digital and social media advertising

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High-spending industries

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Market leaders

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