A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 46 percent of Vietnamese respondents had learned about financial services they intended to buy via Facebook. By comparison, around 33 percent of them purchased these services directly on Facebook.
Online shopping conversion of financial services from Facebook in Vietnam in 2022, by purchasing stage
Characteristic
Share of respondents
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Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"
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Decision Lab. (March 17, 2022). Online shopping conversion of financial services from Facebook in Vietnam in 2022, by purchasing stage [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1299399/vietnam-financial-services-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. "Online shopping conversion of financial services from Facebook in Vietnam in 2022, by purchasing stage." Chart. March 17, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1299399/vietnam-financial-services-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. (2022). Online shopping conversion of financial services from Facebook in Vietnam in 2022, by purchasing stage. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1299399/vietnam-financial-services-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. "Online Shopping Conversion of Financial Services from Facebook in Vietnam in 2022, by Purchasing Stage." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1299399/vietnam-financial-services-online-shopping-conversion-from-facebook-by-stage/
Decision Lab, Online shopping conversion of financial services from Facebook in Vietnam in 2022, by purchasing stage Statista, https://www.statista.com/statistics/1299399/vietnam-financial-services-online-shopping-conversion-from-facebook-by-stage/ (last visited July 27, 2024)
Online shopping conversion of financial services from Facebook in Vietnam in 2022, by purchasing stage [Graph], Decision Lab, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1299399/vietnam-financial-services-online-shopping-conversion-from-facebook-by-stage/