Leading B2C marketing channels in the UK 2022

Published by
Valentina Dencheva,
Aug 29, 2023
During a 2022 survey carried out in the United Kingdom, roughly 26 percent of responding business-to-consumer (B2C) marketers stated that social media was their primary marketing channels. Website and email followed, named by 21 percent and 13 percent of respondents, respectively.

Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022

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Release date

May 2022

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

208 respondents

Special properties

among marketing decision-makers

Supplementary notes

Original question: "Q8. Which of the following would you describe as your primary marketing channels? Select up to three"
The source does not provide information about survey methodology.

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