A survey revealed that using mobile apps to shop for groceries was the most popular in 2021, with 72 percent of online consumers in the European Union cited to have done so. Additionally, a total of 65 percent of EU-based online shoppers used mobile apps for fashion-related shopping, making it the second-most popular segment for mobile app e-commerce.
Share of consumers who use mobile apps for online shopping purposes in the European Union as of 2021, by sector
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Ecommerce Europe. (September 23, 2021). Share of consumers who use mobile apps for online shopping purposes in the European Union as of 2021, by sector [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1300874/eu-consumers-mobile-apps-online-shopping-sector/
Ecommerce Europe. "Share of consumers who use mobile apps for online shopping purposes in the European Union as of 2021, by sector." Chart. September 23, 2021. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1300874/eu-consumers-mobile-apps-online-shopping-sector/
Ecommerce Europe. (2021). Share of consumers who use mobile apps for online shopping purposes in the European Union as of 2021, by sector. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1300874/eu-consumers-mobile-apps-online-shopping-sector/
Ecommerce Europe. "Share of Consumers Who Use Mobile Apps for Online Shopping Purposes in The European Union as of 2021, by Sector." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1300874/eu-consumers-mobile-apps-online-shopping-sector/
Ecommerce Europe, Share of consumers who use mobile apps for online shopping purposes in the European Union as of 2021, by sector Statista, https://www.statista.com/statistics/1300874/eu-consumers-mobile-apps-online-shopping-sector/ (last visited December 04, 2024)
Share of consumers who use mobile apps for online shopping purposes in the European Union as of 2021, by sector [Graph], Ecommerce Europe, September 23, 2021. [Online]. Available: https://www.statista.com/statistics/1300874/eu-consumers-mobile-apps-online-shopping-sector/