Social apps: global consumer spending 2019-2025, by region
In 2020, Asia presented the highest consumer spending on mobile social apps, with users in the region generating more than 2.1 billion U.S. dollars. By 2025, it is estimated that consumer spending in Asia on social apps will increase by approximately 220 percent, reaching the market value of 6.8 billion U.S. dollars. While spending on social apps in Europe is forecasted to experience slower growth, consumers in North America are forecasted to double their spending on apps in this category between 2022 and 2025.
