Europe: app ad spending 2018-2027

The indicator 'Revenue By Segment' in the app market in Europe was forecast to continuously increase between 2023 and 2027 by in total 24.1 billion U.S. dollars (+45.04 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 77.61 billion U.S. dollars and therefore a new peak in 2027. Notably, the indicator 'Revenue By Segment' of the app market was continuously increasing over the past years.

Find more in-depth information regarding the revenue concerning the casino games segment of the app market in South America and the number of downloads concerning the books & reference segment of the app market worldwide.

The Statista Market Insights cover a broad range of additional markets.

Revenue of the app industry in Europe 2018-2027 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

October 2023

More information

Region

Europe

Survey time period

2018 to 2027

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.

Structure:

We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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