European smartphone users who accessed online retail sites and apps as of August 2013, by country (in millions)

EU5: number of smartphone users who accessed mobile retail 2013 This statistic shows mobile retail penetration across European smartphone markets, sorted by country. Based on a three month average ending August 2013, 31.8 million smartphone users in EU5 countries were using mobile retail. During that period, 9.66 million smartphone owners in the United Kingdom accessed retail sites or apps through their phone.
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Smartphone audience who accessed online retail in millions
EU531.8
Germany9.93
UK9.66
Italy5.59
France3.34
Spain3.28
Smartphone audience who accessed online retail in millions
EU531.8
Germany9.93
UK9.66
Italy5.59
France3.34
Spain3.28

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Description Source More information
This statistic shows mobile retail penetration across European smartphone markets, sorted by country. Based on a three month average ending August 2013, 31.8 million smartphone users in EU5 countries were using mobile retail. During that period, 9.66 million smartphone owners in the United Kingdom accessed retail sites or apps through their phone.
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Release date
October 2013
Region
France, Germany, Italy, Spain, United Kingdom
Survey time period
3 month average ending May 2012
Age group
13 years and older
Special properties
Smartphone users
Supplementary notes
The source does not provide accurate information on how the data was gathered.

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