EU5: number of smartphone users who accessed mobile retail 2013

This statistic shows mobile retail penetration across European smartphone markets, sorted by country. Based on a three month average ending August 2013, 31.8 million smartphone users in EU5 countries were using mobile retail. During that period, 9.66 million smartphone owners in the United Kingdom accessed retail sites or apps through their phone.

European smartphone users who accessed online retail sites and apps as of August 2013, by country

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Release date

October 2013


France, Germany, Italy, Spain, United Kingdom

Survey time period

3 month average ending May 2012

Age group

13 years and older

Special properties

Smartphone users

Supplementary notes

The source does not provide accurate information on how the data was gathered.

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