Share of market research spending in Japan 2021, by research design

Published by
Alexandru Arba,
Jun 2, 2023
In 2021, most market research spending in Japan went to ad hoc research projects, amounting to 55 percent. Spending on panel research projects was the only other research design that had a double-digit share of market research spending.

Share of market research spending in Japan in 2021, by research design

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Release date

September 2022

Region

Japan

Survey time period

2021

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