In 2022, most market research spending in Japan went to ad hoc research projects, amounting to 55 percent. Spending on panel research projects was the only other research design that had a double-digit share of market research spending.
Share of market research spending in Japan in 2022, by research design
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ESOMAR. (September 8, 2023). Share of market research spending in Japan in 2022, by research design [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
ESOMAR. "Share of market research spending in Japan in 2022, by research design." Chart. September 8, 2023. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
ESOMAR. (2023). Share of market research spending in Japan in 2022, by research design. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
ESOMAR. "Share of Market Research Spending in Japan in 2022, by Research Design." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/
ESOMAR, Share of market research spending in Japan in 2022, by research design Statista, https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/ (last visited December 11, 2024)
Share of market research spending in Japan in 2022, by research design [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1301278/japan-share-market-research-spend-by-research-design/