Revenue of Ipsos worldwide 2000-2023

In 2023, Ipsos generated approximately 2.4 billion euros in revenue. This was a decrease of roughly 10 million euros when compared to the previous year. Ipsos was one of the world’s largest market research companies and had 20,156 employees in 2022. The headquarters of the firm are found in Paris, France.

Global reach

Although founded in France in 1975, Ipsos has expanded on a global scale beginning in the 1990s. It has competed with all other major market research firms in terms of global research revenue, and is now one of the leading employers in the United States within the market research industry.

Political polling

Following the 2019 general election in Australia, Ipsos was dropped by several Australian newspapers as their source for political polling. Ipsos falsely predicted the outcome of a tightly fought election battle and is no longer used as a reliable source for election outcomes by the media. The firm has continued to be published for other polls and research data.