As of 2020, online in-depth interviews with webcams were the most used traditional qualitative methodologies in the market research industry worldwide. During the survey, 41 percent of respondents stated that they regularly used this method as one of their three most used ones.
Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020
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Statistics on Market research
Industry overview
8
- Premium Statistic Global revenue of the market research industry 2008-2021
- Premium Statistic Global revenue of the market research industry by region 2009-2021
- Premium Statistic Distribution of global market research revenue by region 2021
- Premium Statistic Annual growth in market research revenue worldwide by region 2021
- Premium Statistic Market share of the market research industry worldwide by country 2021
- Premium Statistic Countries with the largest established research revenue worldwide 2021
- Premium Statistic Leading market research companies worldwide by global research revenue 2016-2021
- Basic Statistic Development of researcher skills prioritized by clients & providers worldwide 2021
Global leaders
8
- Premium Statistic Research revenue of Nielsen Holdings worldwide 2006-2021
- Premium Statistic Number of full-time Nielsen Holdings employees in the U.S. 2007-2021
- Premium Statistic Research revenue of Kantar worldwide 2006-2021
- Premium Statistic Number of full-time employees at Kantar in the U.S. 2007-2021
- Premium Statistic Research revenue of IQVIA worldwide 2013-2022
- Premium Statistic Revenue of Ipsos worldwide 2000-2021
- Basic Statistic Number of Ipsos employees worldwide 2000-2021
- Premium Statistic Research revenue of GfK worldwide 2007-2021
Research methods
6
- Premium Statistic Market research: research services contributing the most to revenues 2021, by type
- Premium Statistic Sectors concentrating the most spending on market research 2021, by client's sector
- Premium Statistic Global spending on market research services in 2021, by survey type
- Basic Statistic Most used quantitative methods in the market research industry worldwide 2020
- Premium Statistic Most used qualitative methods used in the market research industry worldwide 2020
- Premium Statistic Emerging market research approaches used worldwide 2020
Further related statistics
17
- Use of eye tracking in market research worldwide 2014-2020
- Use of online communities in market research worldwide 2014-2018
- Use of text analytics in market research worldwide 2014-2020
- Use of facial analysis in market research worldwide 2014-2020
- Use of mobile surveys in market research worldwide 2014-2020
- Use of wearables in market research worldwide 2014-2018
- Use of IoT in market research worldwide 2014-2018
- Emerging market research approaches used worldwide by region 2020
- Use of big data analytics in market research worldwide 2014-2021
- Emerging market research approaches used by buyers and suppliers worldwide 2020
- Use of social media analytics in market research worldwide 2014-2020
- Use of webcam-based interviews in market research worldwide 2014-2018
- Tasks taking at least one day per week in the market research industry worldwide 2017
- Daily tasks of a market researcher in the U.S. 2017-2018
- Time spent on research tasks in the market research industry worldwide 2020
- Share of job applicants who proceeded to interviews by company size worldwide 2018
- Industry revenue of “marketing research and public opinion polling“ in New Jersey 2012-2024
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Statistics
- Use of eye tracking in market research worldwide 2014-2020
- Use of online communities in market research worldwide 2014-2018
- Use of text analytics in market research worldwide 2014-2020
- Use of facial analysis in market research worldwide 2014-2020
- Use of mobile surveys in market research worldwide 2014-2020
- Use of wearables in market research worldwide 2014-2018
- Use of IoT in market research worldwide 2014-2018
- Emerging market research approaches used worldwide by region 2020
- Use of big data analytics in market research worldwide 2014-2021
- Emerging market research approaches used by buyers and suppliers worldwide 2020
- Use of social media analytics in market research worldwide 2014-2020
- Use of webcam-based interviews in market research worldwide 2014-2018
- Tasks taking at least one day per week in the market research industry worldwide 2017
- Daily tasks of a market researcher in the U.S. 2017-2018
- Time spent on research tasks in the market research industry worldwide 2020
- Share of job applicants who proceeded to interviews by company size worldwide 2018
- Industry revenue of “marketing research and public opinion polling“ in New Jersey 2012-202...
GreenBook. (January 28, 2021). Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020 [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020." Chart. January 28, 2021. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. (2021). Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of Traditional Qualitative Methods Used in The Market Research Industry Worldwide in Q4 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook, Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020 Statista, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/ (last visited March 27, 2023)
Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020 [Graph], GreenBook, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/