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Most used qualitative methods used in the market research industry worldwide 2020

Published by Statista Research Department, Feb 18, 2021
As of 2020, online in-depth interviews with webcams were the most used traditional qualitative methodologies in the market research industry worldwide. During the survey, 41 percent of respondents stated that they regularly used this method as one of their three most used ones.

Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020

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© Statista 2021

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Sources

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Release date

January 2021

Region

Worldwide

Survey time period

Q4 2020

Number of respondents

1,071 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

Age of respondents not provided in the source report.
** In-depth interviews
** Includes diaries, image collection, etc

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