This statistic displays the most used traditional qualitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 42 percent of respondents stated that they used in person in-depth interviews as one of their three most used methods.
Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
professionals at suppliers and clients in the market research industry
Method of interview
Online interview
Supplementary notes
Age of respondents not provided in the source report.
* Figures are based on the three most used qualitative methods.
** In-depth interviews
** Includes diaries, image collection, etc
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GreenBook. (January 22, 2019). Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018 [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018." Chart. January 22, 2019. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. (2019). Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of Traditional Qualitative Methods Used in The Market Research Industry Worldwide in Q3 and Q4 2018." Statista, Statista Inc., 22 Jan 2019, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook, Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018 Statista, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/ (last visited April 02, 2020)
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