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Most used qualitative methods used in the market research industry worldwide 2017
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Most used qualitative methods used in the market research industry worldwide 2017
Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
This statistic displays the most used traditional qualitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 42 percent of respondents stated that they used in person in-depth interviews as one of their three most used methods.
Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
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Description
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This statistic displays the most used traditional qualitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 42 percent of respondents stated that they used in person in-depth interviews as one of their three most used methods.
Show more- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- November and December 2018
- Number of respondents
- 1,260 respondents
- Special properties
- professionals at suppliers and clients in the market research industry
- Method of interview
- Online interview
- Supplementary notes
-
Age of respondents not provided in the source report.
* Figures are based on the three most used qualitative methods.
** In-depth interviews
** Includes diaries, image collection, etc
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- November and December 2018
- Number of respondents
- 1,260 respondents
- Special properties
- professionals at suppliers and clients in the market research industry
- Method of interview
- Online interview
- Supplementary notes
-
Age of respondents not provided in the source report.
* Figures are based on the three most used qualitative methods.
** In-depth interviews
** Includes diaries, image collection, etc
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Statistics on "Market research"
- Industry overview
The most important statistics
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)Global revenue of market research by region 2009-2017
- Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
- Annual growth in market research revenue worldwide in 2017, by regionAnnual growth in market research revenue worldwide by region 2017
- Market share of the market research industry worldwide in 2017, by countryMarket share of the market research industry worldwide by country 2017
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)Countries with the largest market research revenue worldwide 2017
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)Leading market research companies worldwide by global research revenue 2017
- Global leaders
The most important statistics
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)Research revenue of Nielsen Holdings worldwide 2006-2017
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017Number of full-time Nielsen Holdings employees in the U.S. 2007-2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*Research revenue of Kantar worldwide 2006-2017
- Number of full-time employees at Kantar in the United States from 2007 to 2017*Number of full-time employees at Kantar in the U.S. 2007-2017
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)Research revenue of IQVIA worldwide 2013-2017
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)Revenue of Ipsos 2000-2018
- Number of Ipsos employees worldwide from 2000 to 2017Number of Ipsos employees worldwide 2000-2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)Revenue of GfK Group worldwide 2007-2017
- Research methods
The most important statistics
- Global distribution of revenues in market research by method of survey in 2017Market research: global distribution of revenues by method of survey 2017
- Countries with the largest share of online market research spending worldwide in 2017Countries with the largest share of online market research spend 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017Countries with the largest share of face-to-face market research spend 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*Most used quantitative methods in the market research industry worldwide 2018
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018Most used qualitative methods used in the market research industry worldwide 2017
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018Emerging market research approaches used worldwide 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017Tasks performed in a typical work week in the market research industry worldwide 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Use of mobile surveys in market research worldwide 2014-2018
- Use of big data analytics in market research worldwide 2014-2018
- Emerging market research approaches used by buyers and suppliers worldwide 2018
- Use of wearables in market research worldwide 2014-2018
- Use of online communities in market research worldwide 2014-2018
- Use of virtual environments/ VR in market research worldwide 2014-2018
- Use of eye tracking in market research worldwide 2014-2018
- Use of facial analysis in market research worldwide 2014-2018
- Use of social media analytics in market research worldwide 2014-2018
- Use of IoT in market research worldwide 2014-2018
- Use of webcam-based interviews in market research worldwide 2014-2018
- Use of biometric response in market research worldwide 2014-2018
- Use of text analytics in market research worldwide 2014-2018
- Emerging market research approaches used worldwide by region 2018
- How market research is used by organizations worldwide 2017
- Market research and public opinion polling revenue in Cyprus 2010-2022
- Share of job interviewees offered a position by company revenue worldwide 2017
- Share of job interviewees offered a position by company size worldwide 2017
- Share of job applicants who proceeded to interviews by company size worldwide 2017
- Share of job interviewees offered a position worldwide 2015-2017
Studies
- Nielsen Holdings
- Ipsos
- Market research
- Market research in the U.S.
- AMA Gold Top 50 Report 2018
- AMA Gold Top 50 Report 2017
- AMA Gold Top 50 Report 2016
- AMA Gold Top 50 Report 2014
- AMA Gold Top 50 Report 2015
- Ipsos Annual Report 2017
- Ipsos Annual Report 2016
- GfK Group Annual Report 2016
- Ipsos Annual Report 2014
- GfK Group Annual Report 2014
- Ipsos Annual Report 2015
Statistics on "Market research"
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Annual growth in market research revenue worldwide in 2017, by region
- Market share of the market research industry worldwide in 2017, by country
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*
- Number of full-time employees at Kantar in the United States from 2007 to 2017*
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)
- Number of Ipsos employees worldwide from 2000 to 2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)
- Global research revenue generated by Information Resources Inc. (IRi) from 2010 to 2017 (in million U.S. dollars)
- Global distribution of revenues in market research by method of survey in 2017
- Countries with the largest share of online market research spending worldwide in 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017
- Share of organizations using mobile surveys in market research worldwide from 2014 to 2018
- Share of organizations using big data analytics in market research worldwide from 2014 to 2018
- Share of professionals using emerging research approaches in the market research industry worldwide in Q3 and Q4 2018, by type
- Share of organizations using wearables in market research worldwide from 2014 to 2018
- Share of organizations using online communities in market research worldwide from 2014 to 2018
- Share of organizations using virtual environments or virtual reality in market research worldwide from 2014 to 2018
- Share of organizations using eye tracking in market research worldwide from 2014 to 2018
- Share of organizations using facial analysis in market research worldwide from 2014 to 2018
- Share of organizations using social media analytics in market research worldwide from 2014 to 2018
- Share of organizations using Internet of Things (IoT) in market research worldwide from 2014 to 2018
- Share of organizations using webcam-based interviews in market research worldwide from 2014 to 2018
- Share of organizations using biometric response in market research worldwide from 2014 to 2018
- Share of organizations using text analytics in market research worldwide from 2014 to 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018, by region
- Which of the following describe how market research is used in your organization?
- Market research and public opinion polling revenue in Cyprus from 2010 to 2022 (in million U.S. dollars)
- Share of job interviewees who were offered a position worldwide in 2017, by company revenue*
- Share of job interviewees who were offered a position worldwide in 2017, by company size
- Share of job applicants who proceeded to interviews worldwide in 2017, by company size
- Share of job interviewees who were offered a position worldwide between 2015 and 2017
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