Most used qualitative methods used in the market research industry worldwide 2017
Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
This statistic displays the most used traditional qualitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 42 percent of respondents stated that they used in person in-depth interviews as one of their three most used methods.
Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
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