As of 2020, online in-depth interviews with webcams were the most used traditional qualitative methodologies in the market research industry worldwide. During the survey, 41 percent of respondents stated that they regularly used this method as one of their three most used ones.
Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020
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GreenBook. (January 28, 2021). Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020." Chart. January 28, 2021. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. (2021). Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of Traditional Qualitative Methods Used in The Market Research Industry Worldwide in Q4 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook, Share of traditional qualitative methods used in the market research industry worldwide in Q4 2020 Statista, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/ (last visited May 21, 2022)