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Research revenue of Kantar worldwide 2006-2017

Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*

by E. Mazareanu, last edited Aug 9, 2019
Research revenue of Kantar worldwide 2006-2017 Kantar generated research revenue of about four billion U.S. dollars worldwide in 2017.
Kantar Group

Kantar Group is a data and consulting company, with its headquarters in London. Operating in 100 countries, it conducts different types of research. Market research is essential for businesses and their strategy so they can have the necessary information for their target market. In 2017, they were the second leading market research company worldwide in terms of revenue. That same year, they generated market research revenue of 970 million U.S. dollars in the United States. Regionally, they generated most of their research revenue from non-United States research.

Market research in the U.S.

The market research industry in North America brought in over 20.5 billion U.S. dollars in 2017, the most out of all regions worldwide. Market research companies in the United States generated 20.23 billion U.S. dollars in revenue. The traditional segment of market research companies in the United States generated 17.8 billion U.S. dollars, compared to the analytics segment with only 2.44 billion U.S. dollars.
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Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*

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