Research revenue of Kantar worldwide 2006-2018

Kantar generated research revenue of 3.82 billion U.S. dollars worldwide in 2018.

Kantar Group

Kantar Group is a data and consulting company, with its headquarters in London. Operating in 100 countries, it conducts different types of research. Market research is essential for businesses and their strategy so they can have the necessary information for their target market. In 2018, they were the fourth leading market research company worldwide in terms of revenue. That same year, they generated market research revenue of 925 million U.S. dollars in the United States. Regionally, they generated most of their research revenue from non-United States research.

Market research in the U.S.

The market research industry in North America brought in over 21 billion U.S. dollars in 2018, the most out of all regions worldwide. Market research companies in the United States generated 20.75 billion U.S. dollars in revenue. The traditional segment of market research companies in the United States generated 16.75 billion U.S. dollars, compared to the analytics segment with only four billion U.S. dollars.

Research revenue of Kantar worldwide from 2006 to 2018 (in billion U.S. dollars)*

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Release date

December 2019



Survey time period

2006 to 2018

Supplementary notes

* Estimated by the author of the source.
Figures for 2006 to 2016 come from earlier reports. Figures have been rounded.

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