Research revenue of Kantar worldwide 2006-2021
Kantar Group is a data and consulting company, with its headquarters in London. Operating in 100 countries, it conducts different types of research. Market research is essential for businesses and their strategy so they can have the necessary information for their target market. In 2020, they were the fifth leading market research company worldwide in terms of revenue. That same year, they generated market research revenue of 557 million U.S. dollars in the United States. Regionally, they generated most of their research revenue from non-United States research.
Market research in the U.S.
The market research industry in North America brought in nrearly 48 billion U.S. dollars in 2019, the most out of all regions worldwide.