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Research revenue of Kantar worldwide 2006-2019

Kantar generated research revenue of 3.85 billion U.S. dollars worldwide in 2019.

Kantar Group

Kantar Group is a data and consulting company, with its headquarters in London. Operating in 100 countries, it conducts different types of research. Market research is essential for businesses and their strategy so they can have the necessary information for their target market. In 2019, they were the fifth leading market research company worldwide in terms of revenue. That same year, they generated market research revenue of 950 million U.S. dollars in the United States. Regionally, they generated most of their research revenue from non-United States research.

Market research in the U.S.

The market research industry in North America brought in nrearly 48 billion U.S. dollars in 2019, the most out of all regions worldwide.

Research revenue of Kantar worldwide from 2006 to 2019

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Release date

September 2020



Survey time period

2006 to 2019

Supplementary notes

Data prior to 2018 from earlier reports. Figures have been rounded.

Some or all figures are not made available by this company so instead are based upon research and estimation by the source.

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Statistics on "Market research"

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