Leading market research companies worldwide by global research revenue 2018

This statistic shows the leading market research companies worldwide in 2018, by global research revenue. German company GfK had global research revenues of 1.62 billion U.S. dollars.

Market research companies - additional information

Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, U.S. company Nielsen was the leading market research company worldwide with revenues of 6.52 billion U.S. dollars. With headquarters in both New York and the Netherlands, Nielsen specializes in consumer behavior and employed over 10,000 full-time staff in the U.S. in 2017.

The fourth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2018, Kantar’s research revenue amounted to 3.45 billion U.S. dollars. Another European leader, and fifth in the global ranking, was Ipsos with research revenue of 2.07 billion U.S. dollars. The largest share of this well-known international market research company’s revenue was generated in Europe, the Middle East and Africa in 2018.

The global revenue of market research exceeded 47.3 billion U.S. dollars in 2018, the vast majority of which came from Europe and North America. In the United States, market research revenue exceeded 20.7 billion U.S. dollars in that year. The leading ten market research companies in the U.S. employed almost 29,300 people in 2017.

Leading market research companies worldwide in 2018, by global research revenue

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

September 2019

Region

Worldwide

Survey time period

2018

Supplementary notes

Some or all figures are not made available by this company and instead are estimated by the report’s authors.

Figures have been rounded.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Market research"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.