Leading market research companies worldwide by global research revenue 2016-2019
This statistic shows the leading market research companies worldwide in 2019 by global research revenue. German company GfK had global research revenues of 1.67 billion U.S. dollars.
Market research companies - additional information
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, U.S. company Nielsen was the leading market research company worldwide with revenues of 6.5 billion U.S. dollars. With headquarters in both New York and the Netherlands, Nielsen specializes in consumer behavior and employed over 10,000 full-time staff in the U.S. in 2018.
The fifth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2018, Kantar’s research revenue amounted to 3.82 billion U.S. dollars. Another European leader, and seventh in the global ranking, was Ipsos with research revenue of just over two billion U.S. dollars. The largest share of this well-known international market research company’s revenue was generated in Europe, the Middle East and Africa in 2019.
The global revenue of market research exceeded 47.3 billion U.S. dollars in 2018, the vast majority of which came from North America and Europe. In the United States, market research revenue exceeded 47 billion U.S. dollars in that year. The leading ten market research companies in the U.S. employed over 36,300 people in 2018.
Market research companies - additional information
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, U.S. company Nielsen was the leading market research company worldwide with revenues of 6.5 billion U.S. dollars. With headquarters in both New York and the Netherlands, Nielsen specializes in consumer behavior and employed over 10,000 full-time staff in the U.S. in 2018.
The fifth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2018, Kantar’s research revenue amounted to 3.82 billion U.S. dollars. Another European leader, and seventh in the global ranking, was Ipsos with research revenue of just over two billion U.S. dollars. The largest share of this well-known international market research company’s revenue was generated in Europe, the Middle East and Africa in 2019.
The global revenue of market research exceeded 47.3 billion U.S. dollars in 2018, the vast majority of which came from North America and Europe. In the United States, market research revenue exceeded 47 billion U.S. dollars in that year. The leading ten market research companies in the U.S. employed over 36,300 people in 2018.
