Leading market research companies worldwide by global research revenue 2016-2021
Market research companies - global players
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company IQVIA was the leading market research company worldwide. Headquartered in the United States, and coming into existence following a merger between IMS Health and Quintiles, the number of employees working for the company totaled almost 80,000 people in 2021.
The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2021, Kantar’s research revenue amounted to approximately billion 3.3 billion U.S. dollars. Another European leader, and ranked seventh in the global ranking was Ipsos, with research revenue of over 2.5 billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2021.