This statistic shows the leading market research companies worldwide in 2019 by global research revenue. German company GfK had global research revenues of 1.67 billion U.S. dollars.
Market research companies - additional information
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, U.S. company Nielsen was the leading market research company worldwide with revenues of 6.5 billion U.S. dollars. With headquarters in both New York and the Netherlands, Nielsen specializes in consumer behavior and employed over 10,000 full-time staff in the U.S. in 2018.
The fifth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2018, Kantar’s research revenue amounted to 3.82 billion U.S. dollars. Another European leader, and seventh in the global ranking, was Ipsos with research revenue of just over two billion U.S. dollars. The largest share of this well-known international market research company’s revenue was generated in Europe, the Middle East and Africa in 2019.
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ESOMAR. (September 21, 2020). Leading market research companies worldwide from 2016 to 2019, by global research revenue (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/267648/top-market-research-companies-by-revenue/
ESOMAR. "Leading market research companies worldwide from 2016 to 2019, by global research revenue (in billion U.S. dollars)." Chart. September 21, 2020. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/267648/top-market-research-companies-by-revenue/
ESOMAR. (2020). Leading market research companies worldwide from 2016 to 2019, by global research revenue (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/267648/top-market-research-companies-by-revenue/
ESOMAR. "Leading Market Research Companies Worldwide from 2016 to 2019, by Global Research Revenue (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Sep 2020, https://www.statista.com/statistics/267648/top-market-research-companies-by-revenue/
ESOMAR, Leading market research companies worldwide from 2016 to 2019, by global research revenue (in billion U.S. dollars) Statista, https://www.statista.com/statistics/267648/top-market-research-companies-by-revenue/ (last visited July 05, 2022)