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Leading market research companies worldwide by global research revenue 2017
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Leading market research companies worldwide by global research revenue 2017
Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)
This statistic shows the leading market research companies worldwide in 2017, by global research revenue. German company GfK had global research revenues of 1.65 billion U.S. dollars.
Market research companies - additional information
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, U.S. company Nielsen Holdings N.V. was the leading market research company worldwide with revenues of 6.17 billion U.S. dollars. With headquarters in both New York and the Netherlands, Nielsen specializes in consumer behavior and employed over 10,000 full-time staff in the U.S. in 2017.
The second largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2017, Kantar’s research revenue amounted to four billion U.S. dollars. Another European leader, and fourth in the global ranking, was Ipsos with research revenue of 1.97 billion U.S. dollars. The largest share of this well-known international market research company’s revenue was generated in Europe, the Middle East and Africa in 2017.
The global revenue of market research exceeded 45.8 billion U.S. dollars in 2017, the vast majority of which came from Europe and North America. In the United States, market research revenue exceeded 20.2 billion U.S. dollars in that year. The leading ten market research companies in the U.S. employed almost 29,300 people in 2017.
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This statistic shows the leading market research companies worldwide in 2017, by global research revenue. German company GfK had global research revenues of 1.65 billion U.S. dollars.
Market research companies - additional information
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, U.S. company Nielsen Holdings N.V. was the leading market research company worldwide with revenues of 6.17 billion U.S. dollars. With headquarters in both New York and the Netherlands, Nielsen specializes in consumer behavior and employed over 10,000 full-time staff in the U.S. in 2017.
The second largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2017, Kantar’s research revenue amounted to four billion U.S. dollars. Another European leader, and fourth in the global ranking, was Ipsos with research revenue of 1.97 billion U.S. dollars. The largest share of this well-known international market research company’s revenue was generated in Europe, the Middle East and Africa in 2017.
The global revenue of market research exceeded 45.8 billion U.S. dollars in 2017, the vast majority of which came from Europe and North America. In the United States, market research revenue exceeded 20.2 billion U.S. dollars in that year. The leading ten market research companies in the U.S. employed almost 29,300 people in 2017.
Show moreMarket research companies - additional information
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, U.S. company Nielsen Holdings N.V. was the leading market research company worldwide with revenues of 6.17 billion U.S. dollars. With headquarters in both New York and the Netherlands, Nielsen specializes in consumer behavior and employed over 10,000 full-time staff in the U.S. in 2017.
The second largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2017, Kantar’s research revenue amounted to four billion U.S. dollars. Another European leader, and fourth in the global ranking, was Ipsos with research revenue of 1.97 billion U.S. dollars. The largest share of this well-known international market research company’s revenue was generated in Europe, the Middle East and Africa in 2017.
The global revenue of market research exceeded 45.8 billion U.S. dollars in 2017, the vast majority of which came from Europe and North America. In the United States, market research revenue exceeded 20.2 billion U.S. dollars in that year. The leading ten market research companies in the U.S. employed almost 29,300 people in 2017.
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- Release date
- September 2018
- Region
- Worldwide
- Survey time period
- 2017
- Supplementary notes
-
*Some or all figures are not made available by this company and instead are estimated by the report’s authors.
**Value is for the combined company, assuming the merger of Quintiles and IMS Health was completed on January 1, 2016. The merger closed on October 3, 2016.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Worldwide
- Survey time period
- 2017
- Supplementary notes
-
*Some or all figures are not made available by this company and instead are estimated by the report’s authors.
**Value is for the combined company, assuming the merger of Quintiles and IMS Health was completed on January 1, 2016. The merger closed on October 3, 2016.
Figures have been rounded.
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Statistics on "Market research"
- Industry overview
The most important statistics
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)Global revenue of market research by region 2009-2017
- Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
- Annual growth in market research revenue worldwide in 2017, by regionAnnual growth in market research revenue worldwide by region 2017
- Market share of the market research industry worldwide in 2017, by countryMarket share of the market research industry worldwide by country 2017
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)Countries with the largest market research revenue worldwide 2017
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)Leading market research companies worldwide by global research revenue 2017
- Global leaders
The most important statistics
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)Research revenue of Nielsen Holdings worldwide 2006-2017
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017Number of full-time Nielsen Holdings employees in the U.S. 2007-2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*Research revenue of Kantar worldwide 2006-2017
- Number of full-time employees at Kantar in the United States from 2007 to 2017*Number of full-time employees at Kantar in the U.S. 2007-2017
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)Research revenue of IQVIA worldwide 2013-2017
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)Revenue of Ipsos 2000-2018
- Number of Ipsos employees worldwide from 2000 to 2017Number of Ipsos employees worldwide 2000-2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)Revenue of GfK Group worldwide 2007-2017
- Research methods
The most important statistics
- Global distribution of revenues in market research by method of survey in 2017Market research: global distribution of revenues by method of survey 2017
- Countries with the largest share of online market research spending worldwide in 2017Countries with the largest share of online market research spend 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017Countries with the largest share of face-to-face market research spend 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*Most used quantitative methods in the market research industry worldwide 2018
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018Most used qualitative methods used in the market research industry worldwide 2017
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018Emerging market research approaches used worldwide 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017Tasks performed in a typical work week in the market research industry worldwide 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Countries with the largest market research revenue in Europe 2017
- Countries with the largest market research revenue worldwide 2017
- Countries with the largest market research revenue in Latin America 2017
- Market research revenue in Canada 2009-2017
- Market research revenue in the UK 2009-2017
- Leading market research companies worldwide 2016
- Market research revenue growth worldwide 2009-2017
- Global revenue of traditional market research 2014-2017
- Countries with the largest market research revenue in Asia Pacific 2016
- Market research revenue in China 2009-2016
- Market research revenue in Japan 2009-2017
- Industry revenue of »market research and public opinion polling« in Bulgaria 2011-2023
- Industry revenue of »market research and public opinion polling« in Hungary 2011-2023
- Industry revenue of »market research and public opinion polling« in Romania 2011-2023
- Market research and public opinion polling revenue in France 2010-2022
- Italy: advertising output 2004-2016
- Expected change in own turnover of market research agencies in the Netherlands 2018
- Fastest growing market research markets in Asia Pacific 2016
- Use of big data analytics in market research worldwide 2014-2018
- Market research and public opinion polling revenue in Slovakia 2010-2022
Studies
- Market research
- Market research in the U.S.
- Ipsos
- Nielsen Holdings
- AMA Gold Top 50 Report 2018
- AMA Gold Top 50 Report 2017
- Ipsos Annual Report 2016
- Ipsos Annual Report 2017
- AMA Gold Top 50 Report 2016
- AMA Gold Top 50 Report 2014
- AMA Gold Top 50 Report 2015
- GfK Group Annual Report 2014
- GfK Group Annual Report 2016
- Ipsos Annual Report 2014
- Ipsos Annual Report 2015
Statistics on "Market research"
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Annual growth in market research revenue worldwide in 2017, by region
- Market share of the market research industry worldwide in 2017, by country
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*
- Number of full-time employees at Kantar in the United States from 2007 to 2017*
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)
- Number of Ipsos employees worldwide from 2000 to 2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)
- Global research revenue generated by Information Resources Inc. (IRi) from 2010 to 2017 (in million U.S. dollars)
- Global distribution of revenues in market research by method of survey in 2017
- Countries with the largest share of online market research spending worldwide in 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017
- Countries with the largest market research revenue in Europe in 2017 (in million U.S. dollars)
- Leading market research countries worldwide in 2017, by revenue (in billion U.S. dollars)
- Countries with the largest market research revenue in Latin America in 2017 (in million U.S. dollars)
- Revenue of market research companies in Canada from 2009 to 2017 (in million U.S. dollars)
- Market research revenue in the United Kingdom from 2009 to 2017 (in billion U.S. dollars)
- Leading market research companies worldwide in 2016, by share of global research sales
- Annual net growth in market research revenue worldwide from 2009 to 2017
- Global revenue of traditional market research from 2014 to 2017 (in billion U.S. dollars)*
- Countries with the largest market research revenue in the Asia Pacific region 2016 (in million U.S. dollars)
- Revenue of market research companies in China from 2009 to 2016 (in billion U.S. dollars)
- Market research revenue in Japan from 2009 to 2017 (in billion U.S. dollars)
- Industry revenue of »market research and public opinion polling« in Bulgaria from 2011 to 2023 (in million U.S. Dollars)
- Industry revenue of »market research and public opinion polling« in Hungary from 2011 to 2023 (in million U.S. Dollars)
- Industry revenue of »market research and public opinion polling« in Romania from 2011 to 2023 (in million U.S. Dollars)
- Market research and public opinion polling revenue in France from 2010 to 2022 (in million U.S. dollars)
- Annual output at basic price of advertising and market research in Italy from 2004 to 2016 (in million euros)
- When thinking about 2018, do you expect the turnover of your market research agency to increase, decrease or remain the same?*
- Fastest growing market research markets in the Asia Pacific region in 2016
- Share of organizations using big data analytics in market research worldwide from 2014 to 2018
- Market research and public opinion polling revenue in Slovakia from 2010 to 2022 (in million U.S. dollars)
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