Market research companies - additional information
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, U.S. company Nielsen Holdings N.V. was the leading market research company worldwide with revenues of 6.17 billion U.S. dollars. With headquarters in both New York and the Netherlands, Nielsen specializes in consumer behavior and employed over nine thousand full-time staff in the U.S. in 2015.
The second largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2014, Kantar’s research revenue amounted to 3.71 billion U.S. dollars. Another European leader, and fourth in the global ranking, was Ipsos with research revenues of 1.98 billion U.S. dollars. The largest share of this well-known international market research company’s revenue was generated in Europe, the Middle East and Africa in 2015.
The global revenue of market research exceeded 40 billion U.S. dollars in 2015, the vast majority of which came from Europe and North America. In the United States, market research revenue exceeded 19 billion U.S. dollars in 2015. The leading ten market research companies in the U.S. employed more than 27 thousand people in 2015.