Video streaming subscribers in the U.S. 2022, by version
In the United States, more video streaming users subscribed to the ad-supported versions of Hulu, Paramount+, and Peacock as of April 2022. Between 20 and 35 percent of respondents to the survey used the platforms' ad-free versions. By contrast, the share of U.S. consumers who subscribed to ad-free HBO Max and Discovery+ was higher than that of advertising-based viewers.