Number of HBO Now subscribers 2015-2019

As of February 2019, HBO Now had around eight million subscribers. This estimate was up by three million from the previous year.

HBO Now subscribers — additional information

HBO, which stands for “Home Box Office”, is a premium cable and satellite television network. Headquartered in New York City, the company was launched in 1972 and is owned by the multinational media conglomerate Time Warner. As of 2016, HBO had 134 million subscribers worldwide; about 49 percent of all HBO subscribers were located in the United States. HBO generated about five billion U.S. dollars from subscription revenue in 2016, a slightly increase from the 2015 figure, when the company reported 4.75 billion U.S. dollars in revenues.

HBO not only offers premium cable, but also has a wide range of services. HBO Now, for instance, is the over-the-top subscription video on the demand service offered. The service was launched by the television network in April 2015, and aims to compete with streaming providers such as Netflix and Hulu, once HBO Now is not associated with a television subscription, and is offered as a separate service. The number of HBO Now subscribers increased from 800 thousand in December 2015, a couple of months after its release, to five million in February 2018. Along with HBO Now, the network also has another streaming platform. HBO Go is a streaming service, but requires a HBO channel subscription and the service is therefore targeted to existing customers. The network also offers HBO on Demand, a VoD service, and HBO HD, which broadcasts HBO’s content in high definition.

In terms of programming, HBO is known for motion pictures, original television series, sports events, such as boxing matches, documentaries, among others. Boardwalk Empire, The Newsroom, Rome, Entourage, Girls, Last Week Tonight with John Oliver and Game of Thrones are few examples of programming broadcasted by HBO. From its current programming, Game of Thrones is one of the most successful and acclaimed HBO TV shows. Led by this show, HBO topped the list of nominations per television network for the 2018 golden Globe Awards with a total of 12 nominations. On the down side of the series’ success, Game of Thrones was the most pirated TV shows in 2015 - the most-downloaded episode of the HBO series was downloaded illegally a total of 14.4 million times that year.

Number of HBO Now subscribers from December 2015 to February 2019

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Release date

March 2019


United States

Survey time period

December 2015 to February 2019

Supplementary notes

* Source does not provide exact figure but states "has grown to over 2 million subscribers in the U.S."
**Estimated based on data published in March 2018.

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Statistics on "Subscription video on demand market in the U.S."

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