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Number of HBO and HBO Max subscribers U.S. 2019-2020

As of the fourth quarter of 2020, HBO and HBO Max had a combined 41.5 million subscribers in the United States.

HBO Now subscribers — additional information

HBO, which stands for “Home Box Office”, is a premium cable and satellite television network. Headquartered in New York City, the company was launched in 1972 and is owned by the multinational media conglomerate Time Warner. As of 2017, HBO had 142 million subscribers worldwide; about 43 million of all HBO subscribers were located in the United States in 2019. HBO generated nearly six billion U.S. dollars from subscription revenue that year.

HBO not only offers premium cable, but also has a wide range of services. HBO Now, for instance, was the over-the-top subscription video on the demand service offered. The service was launched by the television network in April 2015, and aims to compete with streaming providers such as Netflix and Hulu, once HBO Now is not associated with a television subscription, and is offered as a separate service. The number of HBO Now subscribers increased from 800 thousand in December 2015, a couple of months after its release, to five million in February 2018. In May 2020, the platform was succeeded by HBO Max. The network also offers HBO on Demand, a VoD service, and HBO HD, which broadcasts HBO’s content in high definition.

In terms of programming, HBO is known for motion pictures, original television series, sports events, such as boxing matches, documentaries, among others. Boardwalk Empire, The Newsroom, Rome, Entourage, Girls, Last Week Tonight with John Oliver, and Game of Thrones are few examples of programming broadcasted by HBO. From its current programming, Succession is one of the most successful and acclaimed HBO TV shows. Led by this show, HBO came second in the list of nominations per television network for the 2020 Golden Globe Awards with a total of 15 nominations.

Number of HBO and HBO Max subscribers in the United States from 4th quarter 2019 to 4th quarter 2020

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Release date

January 2021


United States

Survey time period

Q4 2019 to Q4 2020

Supplementary notes

Figures for HBO only from December 2015 to February 2019 can be found in the Excel download file.

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Statistics on "Subscription video on demand market in the U.S."

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