As of April 2022, Brazil presented the highest share of WhatsApp users, with around nine in 10 messaging app users in the country engaging with the social and instant messaging app. WhatsApp had a penetration rate of approximately 97 percent among messaging and chat app users in India and Italy. Phone messaging users in Australia presented the lowest usage share of WhatsApp, with only 33 percent of mobile phone messaging app users reporting engaging with the Meta-owned app.
WhatsApp penetration rate among global messaging app users as of April 2022, by country
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eMarketer. (May 24, 2022). WhatsApp penetration rate among global messaging app users as of April 2022, by country [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?ref=analisia.id
eMarketer. "WhatsApp penetration rate among global messaging app users as of April 2022, by country." Chart. May 24, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?ref=analisia.id
eMarketer. (2022). WhatsApp penetration rate among global messaging app users as of April 2022, by country. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?ref=analisia.id
eMarketer. "Whatsapp Penetration Rate among Global Messaging App Users as of April 2022, by Country." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?ref=analisia.id
eMarketer, WhatsApp penetration rate among global messaging app users as of April 2022, by country Statista, https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?ref=analisia.id (last visited September 01, 2024)
WhatsApp penetration rate among global messaging app users as of April 2022, by country [Graph], eMarketer, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?ref=analisia.id