Snapchat potential advertising reach in Tunisia 2024
Snapchat's potential advertising reach in Tunisia corresponded to around 12 percent of the country's population as of January 2024. Considering the population aged 18 years and older, the share of people that marketers could reach with ads on Snapchat increased to approximately 13 percent, while the share of internet users that Snapchat ads could reach stood at almost 15 percent.