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U.S. publishers social media brand content and actions change 2019

Whereas the amount of social media content posted by U.S. publishers has declined by eight percent in 2019, user engagement per post has increased. Overall, U.S. content publishers in the family genre a 50 percent increase on cross-platform social media actions per post. The finance and sporting industry performed best in terms of overall user actions, increasing overall audience engagement by 35 percent each.

Year-on-year growth of publisher content and actions on social media posts in the United States 2019, by publisher genre

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Release date

February 2020



Survey time period


Special properties

across Facebook, Twitter, Instagram; excludes influencers

Supplementary notes

*Includes global pages with a large U.S. audience

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Statistics on "Brands on social media"

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