In 2023, in France, nano-influencers - the ones with a following base between 1,000 and 10,000 followers - had the highest engagement rate of 3.2 percent. Micro-influencers - with between 10,000 and 50,000 followers - were second, with an engagement rate of 1.6 percent in that year.
Average engagement rate on Instagram in France in 2023, by influencer following base
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Average engagement rate on Instagram
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HypeAuditor. (March 13, 2024). Average engagement rate on Instagram in France in 2023, by influencer following base [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1082333/engagement-rate-instagram-influencer/
HypeAuditor. "Average engagement rate on Instagram in France in 2023, by influencer following base." Chart. March 13, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1082333/engagement-rate-instagram-influencer/
HypeAuditor. (2024). Average engagement rate on Instagram in France in 2023, by influencer following base. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1082333/engagement-rate-instagram-influencer/
HypeAuditor. "Average Engagement Rate on Instagram in France in 2023, by Influencer following Base." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1082333/engagement-rate-instagram-influencer/
HypeAuditor, Average engagement rate on Instagram in France in 2023, by influencer following base Statista, https://www.statista.com/statistics/1082333/engagement-rate-instagram-influencer/ (last visited September 01, 2024)
Average engagement rate on Instagram in France in 2023, by influencer following base [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1082333/engagement-rate-instagram-influencer/