Ranking of influencer segments on Instagram in France 2021, by followers base

Published by
Valentina Dencheva,
Jun 6, 2023
In 2021, in France, nano-influencers - the ones with a following base between 1,000 and 5,000 followers - had the highest engagement rate of 5.8 percent. Micro-influencers - with between 5,000 and 20,000 followers - were second, with an engagement rate of 2.9 percent in that year.

Average engagement rate on Instagram in France in 2021, by influencer following base

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Release date

May 2023

Region

France

Survey time period

2021

Supplementary notes

This study focuses on broad sources (analysis of agencies and companies media as well as direct analyses).

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