In 2023, spending on traditional media advertising in France stood at 8.22 billion euros. In the same year, spending on digital media was higher, amounting to 9.58 billion euros.
Advertising spending of traditional media and digital media in France from 2018 to 2023
(in billion euros)
Characteristic
Traditional media
Digital media
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The source specifies that the traditional media includes: out-of-home, television, radio and cinema. The data does not include the figures for direct marketing, directory, promotion, sponsorship, trade fair and PR, which attracted 14.8 billions euros in 2021.
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France Pub. (March 14, 2024). Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1258564/ad-spending-traditional-digital-france/
France Pub. "Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros) ." Chart. March 14, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1258564/ad-spending-traditional-digital-france/
France Pub. (2024). Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros) . Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1258564/ad-spending-traditional-digital-france/
France Pub. "Advertising Spending of Traditional Media and Digital Media in France from 2018 to 2023 (in Billion Euros) ." Statista, Statista Inc., 14 Mar 2024, https://www.statista.com/statistics/1258564/ad-spending-traditional-digital-france/
France Pub, Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/1258564/ad-spending-traditional-digital-france/ (last visited July 27, 2024)
Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros) [Graph], France Pub, March 14, 2024. [Online]. Available: https://www.statista.com/statistics/1258564/ad-spending-traditional-digital-france/
