Ad spending of traditional & digital media France 2018-2023

Published by
Valentina Dencheva,
Mar 14, 2024
In 2023, spending on traditional media advertising in France stood at 8.22 billion euros. In the same year, spending on digital media was higher, amounting to 9.58 billion euros.

Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros)

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Sources

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Release date

March 2024

Region

France

Survey time period

2018 to 2023

Special properties

current prices

Supplementary notes


The source specifies that the traditional media includes: out-of-home, television, radio and cinema.
The data does not include the figures for direct marketing, directory, promotion, sponsorship, trade fair and PR, which attracted 14.8 billions euros in 2021.

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Offline media

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Digital media

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Consumer perspective

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