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Professional networking on social networks in Germany 2013-2016

Number of social network members who used the platform to establish new business contacts in Germany from 2013 to 2016

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Source

Release date

November 2016

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking social network members

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 millions
2014: 8,156 respondents, projected to a population of 70.52 millions
2015: 7,009 respondents, projected to a population of 69.24 millions
2016: 7,026 respondents, projected to a population of 69.56 millions

Information on target group "German-speaking persons, who are members of a social network":
2013: projected to 28.18 million persons
2014: projected to 28.13 million persons
2015: projected to 27.81 million persons
2016: projected to 29.97 million persons

This question was phrased by the source as follows: "Would you tell me how you use social networks, what purpose you use them for? Please choose from this list. - Networking, establishing business contacts."
(Original German question: "Darf ich fragen, wofür Sie soziale Netzwerke nutzen, was Sie in sozialen Netzwerken alles machen? Bitte sagen Sies mir nach dieser Liste. - Geschäftliche Kontakte knüpfen")

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