US: houseplant container attributes importance 2021

According to a survey conducted in the United States and released in 2021, a houseplant container's style was the most important attribute when purchasing a houseplant. Texture and material, both at 3.8 percent, tied as the least important attribute according to respondents.

Which container attributes do you consider when purchasing a houseplant?

Characteristic	Share of respondents
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Release date

2021

More information

Region

United States

Survey time period

2021

Number of respondents

1,102 respondents

Method of interview

Online survey

Supplementary notes

Respondents had previously stated that the container in which a houseplant comes in is important, and were allowed to choose more than one answer.
The source states that the respondents sample was constrained to prevent oversampling and imbalance in selected socio-demographic variables. Additionally, the initial screening section of the survey presented a block of questions where the subjects had the chance to express interest in houseplants. Only participants who showed neutral interest or greater, had at least one houseplant, and indicated that they purchased houseplants at least once a year continued to the survey as a houseplant buyer.

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