According to a survey conducted in the United States and released in 2021, a houseplant container's style was the most important attribute when purchasing a houseplant. Texture and material, both at 3.8 percent, tied as the least important attribute according to respondents.
Which container attributes do you consider when purchasing a houseplant?
Respondents had previously stated that the container in which a houseplant comes in is important, and were allowed to choose more than one answer.
The source states that the respondents sample was constrained to prevent oversampling and imbalance in selected socio-demographic variables. Additionally, the initial screening section of the survey presented a block of questions where the subjects had the chance to express interest in houseplants. Only participants who showed neutral interest or greater, had at least one houseplant, and indicated that they purchased houseplants at least once a year continued to the survey as a houseplant buyer.
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Floral Marketing Fund. (December 1, 2021). Which container attributes do you consider when purchasing a houseplant? [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1317160/houseplant-container-attributes-importance-us/
Floral Marketing Fund. "Which container attributes do you consider when purchasing a houseplant?." Chart. December 1, 2021. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1317160/houseplant-container-attributes-importance-us/
Floral Marketing Fund. (2021). Which container attributes do you consider when purchasing a houseplant?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1317160/houseplant-container-attributes-importance-us/
Floral Marketing Fund. "Which Container Attributes Do You Consider When Purchasing a Houseplant?." Statista, Statista Inc., 1 Dec 2021, https://www.statista.com/statistics/1317160/houseplant-container-attributes-importance-us/
Floral Marketing Fund, Which container attributes do you consider when purchasing a houseplant? Statista, https://www.statista.com/statistics/1317160/houseplant-container-attributes-importance-us/ (last visited September 20, 2024)
Which container attributes do you consider when purchasing a houseplant? [Graph], Floral Marketing Fund, December 1, 2021. [Online]. Available: https://www.statista.com/statistics/1317160/houseplant-container-attributes-importance-us/
