Channels of e-commerce used South Korea 2022, by age
Rakuten Insight on online shopping behavior among South Koreans as of June 2022, purchasing from e-commerce market places was the most common answer across all age groups. This online shopping channel was especially popular among respondents aged 35 to 54 years old, with more than 90 percent answering to have purchased items online via such marketplaces.
According to a survey conducted by