Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via email and search came next. Between January and September 2023, purchases made through social networks reached their peak in March, with an average order value (AOV) of 116.9 U.S. dollars.
Average value of online shopping orders worldwide from January to September 2023, by traffic source
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Monetate. (November 15, 2023). Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. "Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars)." Chart. November 15, 2023. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. (2023). Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars). Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. "Average Value of Online Shopping Orders Worldwide from January to September 2023, by Traffic Source (in U.S. Dollars)." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate, Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) Statista, https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/ (last visited October 08, 2024)
Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) [Graph], Monetate, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/