Global online shopping order value 2018, by traffic source

Average value of global online shopping orders as of 4th quarter 2018, by traffic source (in U.S. dollars)

by J. Clement, last edited Jun 4, 2019
Global online shopping order value 2018, by traffic source This statistic provides information on the average order value of online shopping orders worldwide in the fourth quarter of 2018, differentiated by traffic source. During that quarter, online orders which were referred through social media had an average value of 78.3 U.S. dollars.
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Average value of global online shopping orders as of 4th quarter 2018, by traffic source (in U.S. dollars)

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Order value in U.S. dollars
Direct navigation103.51
E-mail101.54
Unknown97.54
Search90.2
Social78.3
Order value in U.S. dollars
Direct navigation103.51
E-mail101.54
Unknown97.54
Search90.2
Social78.3
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by J. Clement, last edited Jun 4, 2019
This statistic provides information on the average order value of online shopping orders worldwide in the fourth quarter of 2018, differentiated by traffic source. During that quarter, online orders which were referred through social media had an average value of 78.3 U.S. dollars.
Show more
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