Average value of global online shopping orders as of 4th quarter 2017, by traffic source (in U.S. dollars)

Global online shopping order value 2017, by traffic source This statistic provides information on the average order value of online shopping orders worldwide in the fourth quarter of 2017, differentiated by traffic source. During that quarter, online orders which were referred through social media had an average value of 102.88 U.S. dollars.
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Order value in U.S. dollars
Unknown143.24
Direct navigation130.03
Search121.3
Email106.68
Social102.88
Order value in U.S. dollars
Unknown143.24
Direct navigation130.03
Search121.3
Email106.68
Social102.88
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Description Source More information
This statistic provides information on the average order value of online shopping orders worldwide in the fourth quarter of 2017, differentiated by traffic source. During that quarter, online orders which were referred through social media had an average value of 102.88 U.S. dollars.
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Release date
March 2018
Region
Worldwide
Survey time period
Q4 2017

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