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Willingness of online shopping among Gen Z in China 2022

Published by
Yihan Ma,
Sep 8, 2022
About 18.5 percent of Generation-Z consumers in China were highly willing to spend online as of June 2022. The same report revealed that over 30 percent of Gen-Zs were capable of spending more than 2,000 yuan online monthly.

Distribution of online shopping willingness among Generation Z consumers in China as of June 2022

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Release date

August 2022

Region

China

Survey time period

June 2022

Supplementary notes

Generation-Z in this report refers to people born between 1995 and 2009 here.

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Statistics on " Gen Z consumers in China "

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Statistics on Gen Z consumers in China

Gen Z population in China

6

Financial and employment background

5

Gen Z online shoppers

6

Selected consumer goods

6

Shopping preferences and behaviors

6

Further related statistics

21

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Topics

Gen Z consumers in ChinaLuxury goods market in ChinaDemographics of ChinaU.S. generations: grocery shopping behaviorGenerational grocery shopping behavior in the UK
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